The world's large-scale auto display in China accumulated in Shanghai, the new automobile market conceiving
The economic turmoil clearing the globe in the backdrop, April 22 (today's designated day for the media) in Shanghai New International Expo Center, Shanghai Auto Show is the "unlimited spring": the total dimensions of this display up to 170,000 rectangle meters, with display development over the preceding 20%
And there are 13 forms revealed the world's first. In the international finances under the shaded of the Shanghai auto display why much of the foremost vehicle manufacturers adhere large significance to? This is due to the international automobile market under the pattern of fissile place best features the aim of the Chinese market to grab the Chinese market, grabbed the last straw to save inhabits is no longer an empty talk. Global auto monsters encompassing household automakers to contend in the future getting a head start and find a way out, not only have much quicker pace, affirmative mind-set, and more significantly, "new thinking."
Decision thinking way out, the new decision on the new way of thinking! Shanghai Auto Show this gives us the mainstream car manufacturers to learn about the people, brands, products, marketing, and so the opportunity to demonstrate new thinking.
Employing novel thinking
The new managers are "China hand"
On the replacement of GM and PSA Peugeot Citroen CEO Two days subsequent, this change will rapidly breeze assaults from the opposite edge of the sea to China. April 1, Ford Motor China broadcast that Cheng will be departing the company's head individual and CEO, GE to conquer their obligations to Connaught, Connaught Ge to Ford former to the place of CEO and leader of China. The identical day, General Manager of Subaru of China furthermore broadcast that Ono-kyu left the work as long as three and a half years in China, as a successor to Suzuki, the authorized took agency in April. Suzuki per hundred from January 2009 has assisted as the second Subaru Overseas Sales Division of Asia, Oceania, Central and South America, Head of Sales, to blame for the applicable work of the Chinese market. In supplement to the overhead two, Toyota and Honda have furthermore made considerable changes to the junction project in Guangzhou Toyota and Guangzhou Honda applicable high-level. In the cross-car monster will have the time for the starting of this year came on the Chery Automobile Company's initial sales supervisor Li Feng has a up to date agency in Beijing.
Careful observers discovered that the new managers are "China hand", they become more well renowned with the Chinese automobile market, in trading, sales proficiency more powerful, which is furthermore conducive to international urgent position in the automotive commerce and enhance the disperse of the backdrop the reinforcing of the strategic layout of the Chinese market.
Brand new conceiving
Self-hand car prices multi-brand strategy
In latest years, has a firm foothold in the household automobile market and augment their own emblems, have not persuaded with the development of a lone emblem, the present Shanghai auto display is a foremost brilliant location in their own vehicle charges have commenced their own multi-brand strategy. Recently, Chery Automobile in 2008 on a low-key anti-announced the biggest emblem change ever. At the present Shanghai Auto Show, Chery's portions will convey the three businesses, four of the 32 emblem new vehicles to the "big Chery" collective look of the likeness into reduced, intermediate and high-end market segments, which furthermore announced the Chery started to construct their own worldwide emblems to go in a new stage of development.
Maple concern is the car will be unveiled at the Shanghai auto show on the brand new - Shanghai England, which marked the future will focus on high-end Maple Automobile production and sales of motor vehicles. And "Shanghai Maple" brand's waters, sea and fast, yet the sea, sea front, the model still used Haiyatt "Shanghai Maple" normal production and marketing of the brand.
Products new conceiving
Models get the world's first in China
By the influence of the international financial worsening, the United States, Japan and the European large forces, for example automobile output and sales market is not optimistic. China's automobile market has shown the full impact. According to China Association of Automobile Manufacturers of the newest statistical facts and numbers display that the support by the principle, in January at 735,500, in February sales of 827,600, founded on China's auto sales in March proceeded to ascend to come to 1,109,800, a new monthly sales of all-time high.
Rather suggest that the dire position of the depths of GM's U.S. market in March sales of 156,000 for the identical time span last year over the identical time span in 2008 the 280,000 down turn in 45%; and localities in China vehicle sales in March was the identical time span last year increased 24.6 per hundred to 137,000 in the presentation of a lone month sales record set. China's auto market of large promise for the future no doubt.
Mouth-watering Chinese automobile market has been so well cognizant of the international vehicle manufacturer in China for help as a last straw of a deep significance, it is in this backdrop, the foremost automakers have conveyed the world's newest merchandise, the first new vehicle, dizzying notion cars. Shanghai Auto Show, Nissan and Dongfeng Nissan's forms were all out simultaneously, the new Nissan spectacular representatives of the power part - NUVU electric driven vehicles will debut in the show. Another Japanese constructor Toyota FAW Toyota's work broadly, for example vapour, Toyota and Lexus, conveying the first time exhibitors as well as the new 8 notion vehicles 5.
At the same time, in 2009 as a result of national policies related to the automobile industry to adjust the stimulation of its own brand new opportunity for re-development. The Shanghai Auto Show, the previous rare FAW Group and Dongfeng Group will also be present, China's six major auto groups will gather on the beach.
Marketing new ideas
Focus on regional markets after landing
When the number of car manufacturers in the deployment of employees, brand, product and so a new way of thinking, the other cars standing on the move in marketing from the brain. The Shanghai Auto Show, Mitsubishi Motors of Japan to cooperate exhibitors from the previous Mitsubishi Corporation (Shanghai) Co., Ltd. into a Mitsubishi car sales (China) Co., Ltd., the original, this is Mitsubishi Motors sales in China of the new adjustment. To spare no effort to promote imports of Mitsubishi vehicles in China business development, marketing of Mitsubishi Motors to change the thinking and adjusting the structure, set up a sales company in China will be a new first time products and services to the Chinese market. Dongfeng-Nissan will start for the regional differences in the regional marketing strategy, Dongfeng Nissan vice general manager Ren Yong said that from the macro point of view, the economic development of the existence of cyclical ups and downs; and from the enterprise point of view, this cyclical ups and downs through their own efforts to pressing, this is what they will implement the "counter-cyclical market." The Dongfeng Citroen will also be 3-5 years, hundreds of dots to the image transformation, the replacement of a new LOGO, I hope to upgrade the marketing level, to seize the lucrative aftermarket. - 18423
And there are 13 forms revealed the world's first. In the international finances under the shaded of the Shanghai auto display why much of the foremost vehicle manufacturers adhere large significance to? This is due to the international automobile market under the pattern of fissile place best features the aim of the Chinese market to grab the Chinese market, grabbed the last straw to save inhabits is no longer an empty talk. Global auto monsters encompassing household automakers to contend in the future getting a head start and find a way out, not only have much quicker pace, affirmative mind-set, and more significantly, "new thinking."
Decision thinking way out, the new decision on the new way of thinking! Shanghai Auto Show this gives us the mainstream car manufacturers to learn about the people, brands, products, marketing, and so the opportunity to demonstrate new thinking.
Employing novel thinking
The new managers are "China hand"
On the replacement of GM and PSA Peugeot Citroen CEO Two days subsequent, this change will rapidly breeze assaults from the opposite edge of the sea to China. April 1, Ford Motor China broadcast that Cheng will be departing the company's head individual and CEO, GE to conquer their obligations to Connaught, Connaught Ge to Ford former to the place of CEO and leader of China. The identical day, General Manager of Subaru of China furthermore broadcast that Ono-kyu left the work as long as three and a half years in China, as a successor to Suzuki, the authorized took agency in April. Suzuki per hundred from January 2009 has assisted as the second Subaru Overseas Sales Division of Asia, Oceania, Central and South America, Head of Sales, to blame for the applicable work of the Chinese market. In supplement to the overhead two, Toyota and Honda have furthermore made considerable changes to the junction project in Guangzhou Toyota and Guangzhou Honda applicable high-level. In the cross-car monster will have the time for the starting of this year came on the Chery Automobile Company's initial sales supervisor Li Feng has a up to date agency in Beijing.
Careful observers discovered that the new managers are "China hand", they become more well renowned with the Chinese automobile market, in trading, sales proficiency more powerful, which is furthermore conducive to international urgent position in the automotive commerce and enhance the disperse of the backdrop the reinforcing of the strategic layout of the Chinese market.
Brand new conceiving
Self-hand car prices multi-brand strategy
In latest years, has a firm foothold in the household automobile market and augment their own emblems, have not persuaded with the development of a lone emblem, the present Shanghai auto display is a foremost brilliant location in their own vehicle charges have commenced their own multi-brand strategy. Recently, Chery Automobile in 2008 on a low-key anti-announced the biggest emblem change ever. At the present Shanghai Auto Show, Chery's portions will convey the three businesses, four of the 32 emblem new vehicles to the "big Chery" collective look of the likeness into reduced, intermediate and high-end market segments, which furthermore announced the Chery started to construct their own worldwide emblems to go in a new stage of development.
Maple concern is the car will be unveiled at the Shanghai auto show on the brand new - Shanghai England, which marked the future will focus on high-end Maple Automobile production and sales of motor vehicles. And "Shanghai Maple" brand's waters, sea and fast, yet the sea, sea front, the model still used Haiyatt "Shanghai Maple" normal production and marketing of the brand.
Products new conceiving
Models get the world's first in China
By the influence of the international financial worsening, the United States, Japan and the European large forces, for example automobile output and sales market is not optimistic. China's automobile market has shown the full impact. According to China Association of Automobile Manufacturers of the newest statistical facts and numbers display that the support by the principle, in January at 735,500, in February sales of 827,600, founded on China's auto sales in March proceeded to ascend to come to 1,109,800, a new monthly sales of all-time high.
Rather suggest that the dire position of the depths of GM's U.S. market in March sales of 156,000 for the identical time span last year over the identical time span in 2008 the 280,000 down turn in 45%; and localities in China vehicle sales in March was the identical time span last year increased 24.6 per hundred to 137,000 in the presentation of a lone month sales record set. China's auto market of large promise for the future no doubt.
Mouth-watering Chinese automobile market has been so well cognizant of the international vehicle manufacturer in China for help as a last straw of a deep significance, it is in this backdrop, the foremost automakers have conveyed the world's newest merchandise, the first new vehicle, dizzying notion cars. Shanghai Auto Show, Nissan and Dongfeng Nissan's forms were all out simultaneously, the new Nissan spectacular representatives of the power part - NUVU electric driven vehicles will debut in the show. Another Japanese constructor Toyota FAW Toyota's work broadly, for example vapour, Toyota and Lexus, conveying the first time exhibitors as well as the new 8 notion vehicles 5.
At the same time, in 2009 as a result of national policies related to the automobile industry to adjust the stimulation of its own brand new opportunity for re-development. The Shanghai Auto Show, the previous rare FAW Group and Dongfeng Group will also be present, China's six major auto groups will gather on the beach.
Marketing new ideas
Focus on regional markets after landing
When the number of car manufacturers in the deployment of employees, brand, product and so a new way of thinking, the other cars standing on the move in marketing from the brain. The Shanghai Auto Show, Mitsubishi Motors of Japan to cooperate exhibitors from the previous Mitsubishi Corporation (Shanghai) Co., Ltd. into a Mitsubishi car sales (China) Co., Ltd., the original, this is Mitsubishi Motors sales in China of the new adjustment. To spare no effort to promote imports of Mitsubishi vehicles in China business development, marketing of Mitsubishi Motors to change the thinking and adjusting the structure, set up a sales company in China will be a new first time products and services to the Chinese market. Dongfeng-Nissan will start for the regional differences in the regional marketing strategy, Dongfeng Nissan vice general manager Ren Yong said that from the macro point of view, the economic development of the existence of cyclical ups and downs; and from the enterprise point of view, this cyclical ups and downs through their own efforts to pressing, this is what they will implement the "counter-cyclical market." The Dongfeng Citroen will also be 3-5 years, hundreds of dots to the image transformation, the replacement of a new LOGO, I hope to upgrade the marketing level, to seize the lucrative aftermarket. - 18423