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Wednesday, April 22, 2009

Household appliances to respond to crises in emerging markets take positive steps to develop export

By Professional editor working for himfr.

March 26 Annual Report released by TCL Group, despite a wish to surrender the respondents - and the attribution of total profits of listed companies has improved significantly with a net profit of both, but the significant export-oriented enterprises overseas sales growth rate obviously slowed down.

TCL Group of China is only a microcosm of household electrical appliance enterprises in overseas markets shrink, the "made in China" will survive the test of winter? An industry that shrinkage in the export of the test, the active driving the structural adjustment and domestic demand, Chinese home appliances are the key to business transformation.

Performance: sales in overseas markets skid

TCL Group announced at the annual reports, the total profit of 6.59 billion yuan, up 45.66 percent, ownership of listed companies net profit of 501 million, an increase of 26.60%. Achieve this year's TCL Group operating income 38.414 billion yuan, of which 37.367 billion yuan sales revenue. By region, sales in the domestic implementation 20.693 billion yuan, accounting for 55.38%; achieve overseas sales of 16.674 billion yuan, 44.62 percent ratio.

The export-oriented enterprises in China last year made a good record, for a total sale of 4,184,000 Units LCD TV, an boost of 233.1 per hundred, the international market share expanded from 13 to No. 8; TCL Communications, the total sales capacity increased 15 %; dwelling appliance commerce, accomplish a whole earnings margin expanded year-over-year. However, the overseas enterprise by the international economic urgent position influence.

Some export-oriented commerce are furthermore affected. Chinese Business Net said, the trade items capacity of household air-conditioning considerably down this year, sales of overseas markets to shrink.

"50% of dwelling air-conditioning goods are in overseas sales, so the shrinking overseas markets, the influence of the commerce be rather tremendous. From the household market, the influence of air-conditioning sales are the foremost genuine land parcel and climate, the entire, household air conditioner market this year will likely face a very bleak environment. "analysts at SG Securities appliances Hung notified reporters.

Chinese Business Net facts and numbers display that in January 2009 the total household trade items of 1.9 million air-conditioning flats, sales of 360 million U.S. dollars, with sales in January last year to 3.36 million flats, contrasted to total sales of 550 million yuan, down nearly by half.

Strategies: to the appearing market

TCL Group's overseas markets have been adjusted at the same time strengthen its efforts to enter emerging markets. TCL Group, said that even though the global financial crisis has affected the demand for emerging markets, but the company in the Middle East and Africa's Successful Strategies for Product sales, partially offset by declining sales in other parts of the impact.

"Shrinking market demand in Europe and America, many of dwelling electric-powered appliance enterprises to bear out constructive modification trade overseas from Europe and the United States slowly deduced markets of deducing nations to arising markets in rank to realise the intent of falling the risk." Hung advised reporters that when .

Consisting chiefly of household appliances to OEM yield at the market may be the first to find a way out of the winter. United States President of the Group of icebox Wang Jianguo advised reporters that Europe and the United States client market fetched about by undoing the downward spiral to their OEM-based opportunities. "As the monetary downward spiral in client paying out movements in polarization, on the one hand to the high-end market, in the end users will turn to low-end market. Our principle yield are chiefly low-end OEM yield, sales at shops and other paths, Order the prevailing carried on to develop, often in short deliver this year. "

Wang Jianguo, this year the United States and overseas sales of refrigerators aim set at 30% development, "is anticipated to total sales at 25 million flats, one of the huge most of goods for the OEM."

Deep in the household market TCL Group has in addition become a way of restructuring, and energetically unite the "home appliances to the countryside," the housing in collapsible shelters of its open-channel shade of color video sales. Early in March, the financial gathering advertised add "appliances to the countryside" since, TCL complete video sales developed 16 out of 100, "home appliances to the countryside," the winning sale of 351,800 Units. Start-up in the household demand to make up for some of the trade overseas gap stays in the doldrums.

Yesterday, the Department of Public Works letter CRT color TV sets will improve the export tax rebate rate to 17%, also burdened by the weight of the color TV business tie loosened. - 18423

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