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Tuesday, June 30, 2009

The Best Urban Clothing Brands

By Julian Kwandez

Urban clothing is more than big baggy jeans, oversized shirts, and fitted caps. It now includes a wide variety of styles and colors that is fashionable the world over. Its evolution from the city streets to the foremost fashion shows is evidence that the style is a major force in the top designer circles. Today just about anyone can wear designer urban clothing and look great. Just like the music that spread to international levels, the urban style is just as popular. Here are some of the top hip hop clothing brands.

Apple Bottom Jeans is adored by celebrities around the world including Oprah, Alicia Keys, and Ciara. Apple Bottoms is a full clothing line for women that include jeans, skirts, shorts, shirts, and even jackets. The company caters to fashion savvy women of all sizes and shapes. Every woman knows that being fashionable is not easy when you have curves. The slogan of Apple Bottoms is that the clothes should fit the women and not the women the clothes. Hip hop star Nelly created this brand and his team of designers fashioned the perfect fit for most body shapes.

Kimora Lee continues to take fashion to new heights. Her lavish designs are sought after by top celebrities which includes Lil Kim and Alicia Keys. Kimora has placed Baby Phat as the worlds top brand for female designer clothing. The company has become a phenomenon in style and fashion with women all over the world. Kimora's experience as a top fashion model and her fashion style put Baby Phat at the head of urban designs. The brands sexy clothing line is both eye-catching and glamorous and includes outerwear, handbags, shoes, lingerie, jewelry, and a signature fragrance.

Beyonce, one of the greatest singers of this generation, has branched into many different areas of business. In the short span of 5 years, she has become a songwriter, record producer, actress, dancer, fashion designer, fashion model, and film producer. One of her successful business endeavors includes launching the fashion line, House of Dereon in 2004 with her mother Tina Knowles. The concept was inspired by the women in her family, namely her grandmother Agnes Dereon. Jeans, shoes, shirts, handbags, and outerwear, are among some of the Dereons inventory.

Marc Ecko, the creative force behind the Ecko Clothing brand, has pioneered the fashion of the youth culture and global lifestyle brand. The brand has expanded to include several lines comprised of Ecko Unlimited (men), Ecko Red (women), Eck Function (outerwear and alternative sports), Marc Ecko Leather (leather goods), Marc Ecko watches, Marc Ecko Scopes (eyewear), Eck Storage (bags and accessories), Marc Ecko Footwear (mens, womens, and childrens footwear), Zoo York (skateboarding, extreme sports, and hip hop), Eck Unlimited Boys and Ecko Red Girls lines. Marc Ecko parlayed his graffiti art into a small business while still in college and it is now a multimillion dollar empire that is sold worldwide.

LRG (Lifted Research Group) is a company that has been successful because the founders listened to their passions instead of their pockets. The company, founded by Jonas Bevacqua and Robert Wright, represents the common love of music and fashion. Celebrities such as Chris Brown, T.I., and Kanye West are known to dig this fashion line. The company is positioning its women's line, Luxirie, between urban brand Baby Phat and designer label Marc Jacobs. LRG offers a clothing line dedicated to setting the standard in production, and attention to detail. Every seasons the company demonstrates its ability be original and go beyond expectations.

Rocawear Clothing represents a borderless, global lifestyle. Created by Jay-Z, the brand quickly became the main brand for street savvy consumers. The Rocawear clothing line maintains a focus of providing clever innovation in fabrication, application and design to its customers. Diversifying from young mens wear to womens, juniors, childrens, infants and accessories, Rocawear defines and advances urban cultural trends while remaining a true reflection of urban lifestyle.

Sean John Clothing has grown from a domestic style to international recognition. Diddy brings his acute sense of style to his signature collection of sportswear, underwear, outerwear, tailored suits, boys clothing, fragrances, accessories, women's wear, and eyewear. The New York Times praises Sean John for its perpetual success. P.Diddy states Sean John clothing is not looking for a quick hit, but is rather committed to the quality and design of its products. We would ultimately like to be viewed as the future of fashion - 18423

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