Year after year and as F1 China Can Say No!
Chinese F1 Grand Prix has been held for six years, next year, in October 2002 signalled the 2004 host drives too fast in 2010 the first item "unequal" contract is come seal to expire, even so the F1 to exercise every area to once again come out to China the olive split in good faith, I hope Shanghai will reach to below a contract signalled, but the future taking into account assertion the serious fiscal circumstances and the relative standing of functions in China, China ought be to have the spirit to say no to F1.
All earnings acquired proceed FOM
With the withdrawal from Sinopec, Shanghai F1 this year has been to open before the CCTV before the naming rights sold to Shanghai Automotive, Shanghai Television Bridgestone sold the naming rights, only to get into the advertising revenue, almost on the stage "bare Ben. " Although from the sponsor and the economic crisis, but also from the other hand showed that motor sport sponsorship in China is not cost-effective at all, output is far less than the input.
China is racing to be the development of the region, and its mass base was relatively weak. FOM of "unequal treaties" is even worse, the global broadcast revenues, 10 teams of which 47 percent share, while the remaining 53% of total income by FOM capsule, the sub-circuit units less than a penny. As for all races the right to issue money to pay the bid (subject to each Sponsor ~ 8,000,000 ranging from 40 million U.S. dollars), the track, such as advertising revenue, and even sub-teams are not, go to FOM. (Note: FOM for the F1 management company)
China is fully F1 emboldened to say "no"
In fact, the importance to the Chinese market and the attractiveness of the game entirely with the strength of FOM. Canada has announced that from 2009 onwards, no longer hold F1 race, the French stations are also excluded, even Germany is also at stake. If we lose the Chinese market, F1 or even take a long time to recover.
In supplement, in 2009, China deposed the United States is probable to become the world's utmost auto market, is the world's simply car, "Noah's Ark." Such great probable, F1 can not be ignored. This tangible basis, China is fully F1 emboldened to say "no." FOM can loudly shouted: "show their sincerity, let us participate in earnings sharing. - 18423
All earnings acquired proceed FOM
With the withdrawal from Sinopec, Shanghai F1 this year has been to open before the CCTV before the naming rights sold to Shanghai Automotive, Shanghai Television Bridgestone sold the naming rights, only to get into the advertising revenue, almost on the stage "bare Ben. " Although from the sponsor and the economic crisis, but also from the other hand showed that motor sport sponsorship in China is not cost-effective at all, output is far less than the input.
China is racing to be the development of the region, and its mass base was relatively weak. FOM of "unequal treaties" is even worse, the global broadcast revenues, 10 teams of which 47 percent share, while the remaining 53% of total income by FOM capsule, the sub-circuit units less than a penny. As for all races the right to issue money to pay the bid (subject to each Sponsor ~ 8,000,000 ranging from 40 million U.S. dollars), the track, such as advertising revenue, and even sub-teams are not, go to FOM. (Note: FOM for the F1 management company)
China is fully F1 emboldened to say "no"
In fact, the importance to the Chinese market and the attractiveness of the game entirely with the strength of FOM. Canada has announced that from 2009 onwards, no longer hold F1 race, the French stations are also excluded, even Germany is also at stake. If we lose the Chinese market, F1 or even take a long time to recover.
In supplement, in 2009, China deposed the United States is probable to become the world's utmost auto market, is the world's simply car, "Noah's Ark." Such great probable, F1 can not be ignored. This tangible basis, China is fully F1 emboldened to say "no." FOM can loudly shouted: "show their sincerity, let us participate in earnings sharing. - 18423
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home