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Thursday, May 7, 2009

Toyota Motor: with blended sentiments to the Shanghai Auto Show

By Zou himfr

Toyota has been in China in alignment to emerge powerful, but the Shanghai Auto Show that they have to face the decrease of Toyota, the truth of international operations. In alignment to decrease the influence, before the display, Toyota Executive Vice President of China Mr. Nozaki acknowledged an interview with reporters on the situation. Mr. Nozaki said: "In the past five years, the world's auto market is the mean annual increment of 4-500000. Including foremost manufacturers, encompassing Toyota, have in the past five years to boost buying into in the world buying into or expansion of output scale, but skilled a rapid economic urgent position, it can be said that no one can unquestionably forecast, encompassing Toyota, but furthermore round the world there is no way economists anticipated the influence of economic urgent position, economic urgent position directed to the development of the financial slowdown and higher yen exchange rate, the two simultaneously can be said to be Toyota's major causes for losses. "

"Toyota's employees will work nearly simultaneously, surge over the tough times we should strive to overwhelm this crisis. And Toyota 70 years we gaze back at our annals of development, we face the urgent position is not the first time, and will afresh after the know-how, so we will do our best to overwhelm such adversities when possible. "

FAW Toyota on the erected plan of the novel progress organised in the factory, Mr. Nozaki said: the primary plan is to build a 100,000 cubicles every year demonstration size of novel factory in Changchun, but the actual implementation in this regard is the consensus and the FAW Group, in accordance with the actual requires of demonstration rung by rung projects. Did not abandon the endeavour, but to slow down the speed.

S M, Toyota has said that may be closed in North America and a number of factories in Japan. Temporary factory in China has not been so threatened. Guangfeng in June last year to start building plant, production is expected the middle of this year, the production line is mainly used to produce the Han Randa and Camry

The global financial crisis in the lead against the backdrop of declining demand, Toyota's vehicle production in 2009 expected 7.08 million, the output will be reduced by about 12%, a 7 to its lowest level in years. Although the Chinese market still has a strong purchasing power, a quarter of sales this year surpassed the United States, but Toyota was lowered in 2009 sales target in China. FAW Toyota sales in which the target for 380,000, Canton Steam Toyota aims to achieve the sales target close to 200,000, these two indicators over the previous year's actual sales growth in a small range.

Toyota sales goals to decrease one of the reasons is to decrease the force on dealers, for example a Toyota trader in Guangzhou last year's sales goal is 2400, this year's sales goal is 1400. Most of last year, Toyota dealers decrease, so very sad dealers. The cause is that the sales goal is too high, dealers in alignment to entire the task, had to let sales of engine vehicles. The authorized furthermore said that

Toyota Motor Show in Shanghai conference, Katsuaki Watanabe, said: "In the current world economic situation against the backdrop of a significant slowdown in the Chinese economy and the automobile industry was still maintained steady growth. A long time ago, Toyota made in China as an important the automotive market. We are now on the future of China's auto industry, have higher expectations than ever before and hope. - 18423

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