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Saturday, May 2, 2009

The prevailing monetary critical purpose in the banking enterprise portal occupied adequate to undertake the ventures in transition

By Professional editor working for himfr.

2009, the monetary critical purpose of the carnage produced by the greatest broadcasting is full of space, in the midst of tragedy, China's banking subdivision expansion broke of good news. Moment, China's banking development into the poor was very ravenous with greed, jealousy of the alertness of the very large baby eyes. Baby can not defy too much of these continue to savour their win, they very distinctly discovered from the forceful struggle and quick development of the Internet, modifying monetary circumstances in the high size ear Reminder: Note that you need to promptly transition the business.

From the customary enterprise form to effectively transition to the new enterprise form, the function of the portal had to take it more seriously.

Business Transformation in improvement

And ordinary consumers like to see the banks to carry out business in a manner at first is to develop enough business outlets, services provided by most of the savings, loans and so on. Although the intermediary business, such as increased pay collection business, take the original scope of business, but still have to rely on the way business outlets.

In 2000, the year the threshold of the twenty-first century, China's GDP is the world's attention to the speed of rapid growth. Internet, telecommunications, computer technology are full of vigor. Equality of the Internet with its interactive, its implications are wide and fast information dissemination information platform will soon be suffering from deprivation of the love the Chinese people, the number of Internet users into geometric growth. Similarly, the revolutionary changes in the telecommunications industry is one of the fruits of growth of mobile phone users, according to the Ministry of Information Industry statistics show that in 2000 mobile phone users have 50 million, in March 2001 this figure increased to 100 million, becoming the world's first a big power mobile phone users. The development of computer technology to bring about changes in China's far-reaching it is, highway, information industry, computerization, paperless office has become the focus of the community.

In this context, the customary banking enterprise form by a powerful influence on the transition scheme has become a pushing topic. The following year, 2001, China formally connected the WTO, foreign banks broader get access to to the power of intervention in the Chinese market will be China's equivalent the need to transition up on the stage. In this way, the banking commerce embarked on the excursion of transition, ATM, phone banking have appeared one after another, and subsequent with the internet banking and now wireless telephone banking, online economic shopping centre - an expanding number of enterprise bank move to the Internet, on the substantial dependence of enterprise outlets step-by-step dwindled banks in transition in the direction of progressively fast pace.

Portal assistance

China Merchants Bank (hereinafter referred to as China Merchants Bank) is one of the first gateway to be used as a weapon to successfully lay the corners of the status of their bank. China Merchants Bank at the beginning of the financial markets are not friendly to him, the four state-owned bank branches throughout the provinces and cities, occupying the majority of the volume of business with the absolute number of customers. Quickly create more business for China Merchants Bank net competition to win the necessary means to the war. However, you will find a detailed analysis of the danger of this strategy for two reasons: First, business outlets of the "high counters, thick glass, cold face, exclusive group" has been a cause of consumers, I hope there are new modes of service delivery has become a trend. Second, branches of the long construction period, the high cost.

After careful analysis, China Merchants Bank to take the "portal strategy", that is, the advantages of using the Internet so that consumers do not have to queue business outlets at home on the mouse can get the services you want. China Merchants Bank tactic of breaking through the branches of the regional constraints, quickly won the Merchants Bank in Shenzhen not only consumers, but consumers in the whole of China, his rapid expansion of user base. In 2000 for the financial industry portal solution is the first Chinese to enter the field of cutting-edge content management international (GEONG) Zhu Jinsong, vice president, recalled that: "Merchants Bank a strong marketing sense, is the gateway to the earlier advantage of how to give full play to the occupation banking market. portal from time and space constraints, he can reduce the cost of the bank, he also holds the opportunity, there are many things we can do, but also a real benefit for the banks. "

Industrial and Commercial Bank of China (hereinafter mentioned to ICBC) is the entrance to the banking commerce benchmarking, which in 2000 started the building of the emblem location, cutting-edge worldwide (GEONG) is a answers provider. ZHU Jin-song said: "The mesh, telecommunications, new expertise on the banks a large leverage on enterprise transformation, e-banking, emblem location is that time of foremost banks to invest in the portal localities of large energy." Gateway to the China Merchants Bank and ICBC convey initiated tremendous economic assets to pursue gazes, construction a entrance, use the portal to become the every day work of the diverse banks.

Gateway to the new trip

From online branding, online selling, online sales, online transactions to online services, portals gone a long way, but in addition bind many value to the banks. Initially, the bank a small number population from the erected structure of a assembly portal, and afterwards the financial gathering commenced to use the power of outsourcing the erected structure of a tougher more operational portal, deduced to the establishment of an unconnected e-banking place and the Department of the Ministry, but in time spans of complete value to the the bounds is not sufficient: the self-interested, do not bind value to the emotions of the portal users can be observed everywhere; opening to a high degree of homogenization.

In this regard, Zhu Jinsong have their own opinion: "Banks recognize that the portal is an effective and convenient services for users, but not deep, and the actual work will be out of line sometimes." However, he is how to avoid the same quality out of prescription, that is, to enhance the user experience design (UXD). In November last year, cutting-edge international (GEONG) from the United States requested a well-known Silicon Valley user experience design company, and China Construction Bank, Bank, Agricultural Bank of China, such as exchange views and learn how to provide users in China better user experience on the major banks inspired a great deal.

After more than a ten years the development of portal content and pattern from many of alterations, tendencies in the professionalism and diversity, the commerce more cognizant of the significance of the portal, but furthermore are inclined to professionalism and diversity, for example for the economic, automotive, electronics and other commerce clientele service clientele portal, for the electrical devices constructing commerce portal partners, as well as interior employees for the commerce collaboration and data administration employees portal. The commerce accepts as factual that this tendency is conspicuously a entrance for the financial urgent position under the periods of the banking part as well as all strolls of life are a good news. So, how do these benefits portal? This will be another new topic. - 18423

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